I know the original post is pretty old, but I just wanted to pop in to say that I read a book called "For the Win" by the same author. It was about a bunch of MMO gamers around the world who "gamed" for a living. They spent all day earning game gold for customers who paid real money for it. There was one group in China that did this "sweat shop" style, meaning that they worked for some bigwig who made them work (play) long hours and paid them very little.
It was a good book, but it had some major flaws. The author had his own agenda -- to teach the reader about micro-economics, using gaming as an example. It would have been a great book if not for the long author-lectures in between scenes.
I might check out some of the author's other books mentioned in this post. But if I see an alternate agenda in those, I'll leave them behind.